Pros and cons of SEO contest

SEO contest as one of the tricks of internet marketing has two sides different results which also become the pros and cons of it. The first is the success in marketing products or services from the contest organizers. This can be seen from the increase in traffic on keywords that are contested. Of course this will increase the online marketing as expected.
On the second side of the SEO contest is a negative impact arising from the tricks of the participants in the pursuit of opportunities to win the contest. Generally the participants who use the tricks in the spread of keyword links that are contested impressed not use good etiquette. Consequently spam wave was strewn with these keywords on various websites, forums, social networking sites and so on.

Spam here in the form of keyword insertion in a comment in guest book, usually they inserted their comment with many links. And then insertion at the blog comment without absolutely no relevance to the topic of comment and so on.
This is done by the participants in the contest only as a form of getting backlink as much as possible to their website. They did this as a part of their SEO tricks and it seems like this is still an effective way because it still can not overcome or tricked by the search engines that still take into account those links in raising the rating of the Website contest participants. If so, it may be useful if the search engines can make SEO contests like this as a reference in further improving the performance of the algorithm so that it will be able to give accurate results, reducing the spam activity that has occurred with a new determining rating value and finally will make the SEO contest as a useful marketing solutions for all, because the results of the spam actions finally on some websites that have previously been affected has done the action to blocking not only against some keywords used, but also committed against a particular country which become a source of many spam action and this is certainly very detrimental to all.

From the organizers of the contest will get an outcome that is not good because with a wave of spam that include keywords from the organizers of the party organizers will get a particularly negative assessment of the injured party by the participants who did the action. For that we need the action to anticipate it so that the results of the SEO contest is expected to be a win-win solution for the organizers, participants and other parties.